01
ECOMMERCE WEBSITE
Build a Store Made for Shopping
Ecommerce websites should make products easy to discover, understand and purchase across desktop and mobile.
Ecommerce Marketing
Ecommerce Marketing • Website • Campaigns • Sales
Build the Store. Run the Campaigns. Grow the Sales.
Ecommerce growth works better when the website, marketing and measurement work together.
BrandSiix combines ecommerce website development, conversion-focused customer journeys, digital marketing campaigns and sales reporting to help online businesses turn more traffic into measurable revenue.
BUILT AROUND THE FULL CUSTOMER JOURNEY
Shopify
•
WooCommerce
•
Google Ads
•
Meta Ads
•
Analytics
TRAFFIC
12.8K
Visits
CONVERSION
3.4%
Purchase Rate
REVENUE
₹4.8L
Sales
01
↓
ACQUIRE
Campaigns
Google • Meta
02
↓
CONVERT
Store & Product Pages
Website • UX
03
↓
SELL
Cart & Checkout
Purchase
04
IMPROVE
Track the Revenue
Data • ROAS
Traffic
→
Product
→
Cart
→
Checkout
→
Sale
↗
REPORT WHAT MATTERS
Sales. Revenue. ROAS.
Ecommerce Website & Sales Funnel
Traffic Is Only Useful If the Store Can Convert It.
The website, product pages, cart and checkout all influence whether paid traffic turns into revenue. We look at the complete buying journey, not only the campaign that brought the visitor in.
02
PRODUCT EXPERIENCE
Make the Product Easier to Buy
Product and category pages need clear information, strong imagery, pricing, offers and obvious next actions.
03
SALES FUNNEL
Connect Every Step to the Sale
We look at the complete ecommerce funnel from the ad or entry page through product view, cart, checkout and purchase.
04
CONVERSION OPTIMISATION
Find Where Sales Are Being Lost
Use behaviour and sales data to identify friction, drop-offs and opportunities to improve conversion.
Ad
→
Store
→
Product
→
Cart
→
Checkout
→
Purchase
Getting Traffic but Not Enough Sales?
Let’s review the store, funnel and campaigns together.
Review My Ecommerce Funnel
→
Ecommerce Advertising
Bring the Right Shoppers Into the Funnel.
Ecommerce campaigns should connect the right audience with the right product at the right stage of the buying journey. We use paid media to generate discovery, capture demand and bring potential customers back when they are ready to purchase.
Put Products in Front of Active Shoppers
Promote relevant products across Google using product feeds, Shopping placements and Performance Max campaigns.
Capture High-Intent Demand
Reach people actively searching for products, categories or solutions related to what the store sells.
Create Demand Through Better Creative
Use product, lifestyle and offer-led creative across Facebook and Instagram to generate discovery and purchases.
Bring Interested Shoppers Back
Reconnect with product viewers, cart visitors and other high-intent audiences who did not purchase the first time.
THE ECOMMERCE CUSTOMER JOURNEY
Discover
→
Visit
→
View Product
→
Add to Cart
→
Checkout
→
Purchase
Ecommerce Analytics & Reporting
Don’t Just Report Clicks. Report What Drives Revenue.
Ecommerce reporting should connect marketing activity with actual sales. We track the actions that matter, bring campaign and store data together, and use the results to understand what should be improved next.
Total ecommerce sales generated.
Revenue compared with advertising spend.
Completed transactions and sales volume.
What it costs to acquire a customer.
How effectively store traffic becomes sales.
Average revenue generated per purchase.
01
Campaign Data
Spend • Clicks • CPA • ROAS
+
02
Store Data
Products • Cart • Checkout • Sales
+
03
Analytics
Behaviour • Events • Conversion Funnel
→
THE OUTPUT
Better Decisions
Understand what to scale, fix or test next.
TRACK THE FULL ECOMMERCE JOURNEY
Product View → Add to Cart → Checkout → Purchase
Explore Analytics & Tracking
→
Know Your Ad Spend. Know Your Sales. Connect the Two.
Let’s build a clearer view of what is actually driving ecommerce revenue.
Review My Ecommerce Performance
→
Ecommerce Marketing FAQ
Ecommerce Questions, Answered Clearly.
From ecommerce website development and advertising to tracking, ROAS and sales reporting, here are some common questions businesses ask before scaling an online store.
01 What does ecommerce marketing include?
Ecommerce marketing can include website and product-page
optimisation, Google Ads, Meta Ads, Shopping campaigns,
remarketing, conversion tracking, analytics and sales
reporting. The right mix depends on the store, products,
margins, audience and growth goals.
02 Do you work with Shopify and WooCommerce?
Yes. BrandSiix can support ecommerce websites built on
platforms such as Shopify and WooCommerce, including store
improvements, landing pages, product journeys, tracking
and marketing campaigns.
03 Can you improve an existing ecommerce website?
Yes. We can review an existing ecommerce store and identify
opportunities across product pages, mobile experience,
navigation, calls to action, cart and checkout journeys,
tracking and conversion performance.
04 Which advertising platforms are best for ecommerce?
Google Ads and Meta Ads are common ecommerce channels,
but the right platform depends on the product and customer
journey. Google can capture existing purchase intent,
while Meta can be particularly useful for product discovery,
creative-led demand generation and remarketing.
05 What is a good ROAS for ecommerce?
There is no single ROAS target that works for every ecommerce
business. A sustainable target depends on product margin,
average order value, shipping costs, customer acquisition
costs, repeat purchases and other business expenses.
We evaluate ROAS in the context of actual profitability.
06 Can you track add-to-cart, checkout and purchases?
Yes. Ecommerce tracking can measure important actions such
as product views, add-to-cart events, checkout starts and
completed purchases. This helps connect campaign activity
with the behaviour and sales happening inside the store.
07 Can you manage the website, campaigns and reporting together?
Yes. This is one of the advantages of the BrandSiix approach.
We can connect ecommerce website development, paid campaigns,
conversion tracking and reporting so decisions are based on
the complete customer journey rather than one channel in isolation.
Store
+
Campaigns
+
Tracking
+
Sales Growth
Ready to Turn More Ecommerce Traffic Into Sales?
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