Precision B2B Targeting
Build campaigns around relevant companies, professional roles, functions and levels of seniority.
LinkedIn Ads
LinkedIn Ads Management for B2B & ABM Growth
Reach the People Who Actually Make the Decisions.
B2B LinkedIn advertising and Account-Based Marketing campaigns built around the right companies, decision makers, job functions and seniorities, with a focus on qualified leads and measurable growth.
B2B Advertising Platform
LinkedIn Ads
B2B
From ABM audience strategy and campaign setup to Insight Tag implementation, conversion tracking, lead generation, optimisation and reporting.
LinkedIn campaigns managed across India, APAC, EMEA, the US and the Middle East.
LinkedIn B2B Growth
Reach the Right Professionals
Target Audience
ABM & B2B Decision Makers
Company
Target Accounts
Role
Job Functions
Level
Seniority
Market
Global
ABM Campaign Flow
01
Accounts
Target companies
→
02
Decision Makers
Roles & seniority
→
03
Qualified Leads
Business outcomes
Insight Tag
Conversion Tracking
Lead Gen Forms
Matched Audiences
Remarketing
Trusted by Growing Brands
B2B Growth Starts With Reaching the Right Audience.
B2B Lead Generation
ABM
Decision Makers
Global Campaigns
Why BrandSiix
B2B Advertising Is About Who You Reach.
LinkedIn advertising becomes much more valuable when campaign strategy starts with the companies, professional roles and decision makers your business actually wants to influence.
✓
Audience strategy, content, lead generation, ABM and conversion measurement working together.
Account-Based Marketing
Use target-account strategies to focus advertising on businesses that matter most to your sales pipeline.
Content for Decision Makers
Match advertising messages and content with the challenges, priorities and buying stage of professional audiences.
Lead & Conversion Focus
Track the actions that matter and continuously optimise campaigns around meaningful B2B outcomes.
What We Focus On
Target Accounts
Job Functions
Seniority
Lead Quality
Content
Conversions
Remarketing
ABM
LinkedIn Account-Based Marketing
Stop Marketing to Everyone. Start Marketing to the Accounts That Matter.
LinkedIn ABM campaigns help focus advertising on priority companies and the relevant professionals inside those organisations, giving B2B marketing teams a more targeted path to demand generation.
Target Accounts + Decision Makers
Combine account lists with professional targeting
to reach the people most relevant to the buying process.
Accounts
Target Company Lists
Start with the organisations your sales and marketing teams want to reach.
↓
People
Decision-Maker Targeting
Refine the audience around relevant professional roles, functions and levels of seniority.
↓
Content
Relevant B2B Messaging
Serve content and offers designed around the challenges and priorities of the target audience.
↓
Outcome
Engagement & Qualified Leads
Measure engagement and conversion activity from the accounts and professionals that matter.
ABM Targeting & Audience Signals
Company Lists
Contact Lists
Job Functions
Seniority
Matched Audiences
Website Visitors
Retargeting
LinkedIn Advertising Services
B2B Campaigns Built for Every Stage of Demand.
From reaching new decision makers to generating leads and re-engaging known audiences, we build the campaign mix around your B2B buying journey.
LinkedIn Lead Generation
Generate B2B enquiries using campaigns designed around professional audiences and conversion-focused offers.
Lead Gen Forms
Website Leads
Demand Generation
LinkedIn ABM Campaigns
Focus media investment on target accounts and relevant decision makers using account-based advertising strategies.
Company Lists
Target Accounts
Decision Makers
Content & Document Ads
Promote useful B2B content designed to educate, create consideration and support lead generation.
Documents
Guides
Content Marketing
Video & Awareness Campaigns
Build awareness among relevant professional audiences before they are ready to convert.
Video
Awareness
Engagement
Thought Leadership Advertising
Amplify expert perspectives and executive content to build credibility with professional audiences.
Thought Leadership
Executives
Trust
Remarketing & Matched Audiences
Re-engage relevant audiences and combine first-party audience signals with your LinkedIn campaign strategy.
Remarketing
Matched Audiences
Retargeting
Not sure which LinkedIn campaign fits your B2B funnel?
We’ll recommend the mix based on your audience,
accounts, content, market and lead-generation goals.
Get My LinkedIn Ads Plan →
LinkedIn Tracking & Measurement
Know What Happens After Someone Clicks.
LinkedIn campaign performance should not stop at impressions and clicks. We help connect your advertising with website activity, lead generation and meaningful conversion actions.
Tracking Built Into the Campaign Strategy
From the LinkedIn Insight Tag to conversion events, Lead Gen Forms and remarketing audiences, measurement is considered before campaigns begin scaling.
LinkedIn Measurement Flow
Measurement
From Ad Exposure to Business Action
01
Campaign
LinkedIn Ads
Reach selected B2B audiences, target accounts and professional decision makers with relevant advertising.
02
Website
LinkedIn Insight Tag
Implement the Insight Tag to support website measurement, conversion tracking and relevant audience building.
03
Conversion
Leads & Key Actions
Measure important actions such as form submissions, Lead Gen Form responses and valuable website conversions.
04
Optimisation
Improve What Drives Results
Use conversion signals and campaign performance to guide audiences, budgets, creative and ongoing optimisation.
Beyond Clicks
What We Can Measure
Lead Gen Forms
Native LinkedIn lead submissions
Website Leads
Forms and conversion actions
Remarketing
Build relevant website audiences
Lead Quality
Focus on meaningful B2B outcomes
Global B2B Advertising
Reach Decision Makers Across Markets.
BrandSiix manages LinkedIn advertising and B2B demand-generation campaigns across local and international markets, adapting audiences, account targeting, messaging and budgets to each region.
One Strategy. Different Markets.
Campaign structures are adapted around the audience,
market opportunity and business objective rather than
simply duplicating the same targeting everywhere.
India
B2B lead generation, professional audience targeting and account-based campaigns across Indian markets.
APAC
Regional LinkedIn campaign strategies for businesses targeting professional audiences across Asia-Pacific.
EMEA
B2B campaigns across European and Middle Eastern markets, including audiences in the UAE and Kuwait.
United States
LinkedIn campaigns built around competitive US B2B audiences, target accounts and professional decision makers.
INDIA
APAC
EMEA
USA
UAE
KUWAIT
Our LinkedIn Ads Process
From Audience Strategy to Qualified Demand.
LinkedIn campaigns work best when targeting, content, measurement and optimisation are treated as one connected process.
Audit & Research
Review your account, existing campaigns, target audience, business objectives, content and conversion setup.
Audience & ABM Strategy
Define relevant accounts, job functions, seniorities, professional audiences and remarketing opportunities.
Campaign & Tracking Setup
Build campaign structure, configure measurement and align creative with the audience and objective.
Optimise Performance
Review audience delivery, engagement, leads, costs, frequency, conversion performance and content.
Scale What Works
Increase investment where audience quality, lead performance and business outcomes support growth.
No set-and-forget campaign management.
We continuously review delivery, audience quality,
creative response and conversion performance.
LinkedIn Campaign Outcomes
More Than Impressions. More Than Cheap Clicks.
For B2B campaigns, performance needs to connect media delivery with the accounts, professionals and conversion actions that actually matter to the business.
Reach the Companies That Matter
Understand whether campaigns are actually reaching the priority accounts and professional audiences the strategy was built around.
Content That Gets Attention
Evaluate how relevant professional audiences respond to ads, videos, documents and thought-leadership content.
Qualified B2B Demand
Look beyond lead volume and focus on whether conversions match the companies and professionals your business actually wants.
Better Decisions From Better Data
Use audience, conversion and campaign data to improve targeting, content, budgets and the overall demand-generation strategy.
LinkedIn Ads Management Plans
Built Around Your Audience, Accounts & Growth Stage.
LinkedIn Ads management pricing depends on campaign complexity, media spend, number of markets, ABM requirements, tracking setup and ongoing optimisation needs.
Build the Right Foundation
Custom QuoteFor businesses starting LinkedIn advertising or restructuring an existing campaign setup.
- Account review
- Audience research
- Campaign structure
- Insight Tag review
- Conversion setup
- Initial campaign launch
Optimise & Generate Demand
Custom Monthly PlanOngoing LinkedIn campaign management focused on lead generation, audience quality and performance.
- Ongoing campaign management
- Audience optimisation
- Creative testing
- Lead Gen Forms
- Remarketing
- Budget optimisation
- Performance reporting
Expand Across Accounts & Markets
Tailored EngagementFor businesses running larger B2B campaigns, ABM programmes or international LinkedIn advertising.
- Account-Based Marketing
- Target company strategies
- Multiple campaigns
- Multiple markets
- Advanced remarketing
- Content testing
- Strategic performance reviews
LinkedIn advertising media spend is separate from the BrandSiix management fee.
LinkedIn Ads FAQs
Questions Before You Start Advertising?
From budgets and ABM targeting to Insight Tag setup and lead-generation campaigns, here are some common questions businesses ask before getting started.
Talk to a LinkedIn Ads Specialist →Is LinkedIn Ads suitable for B2B lead generation?
LinkedIn advertising can be particularly useful when a business needs to reach professional audiences based on companies, roles, functions, seniority or other B2B targeting criteria. The campaign strategy should still be built around the offer, audience size, market and expected value of a qualified lead.
What is LinkedIn Account-Based Marketing?
LinkedIn ABM uses advertising to focus on priority organisations and the relevant professionals inside those accounts. The strategy can combine target account lists with professional audience targeting and relevant B2B content.
Can you target specific companies on LinkedIn?
Account-based strategies can be built around company audiences and then refined using relevant professional criteria, depending on audience availability and campaign requirements.
Do you set up the LinkedIn Insight Tag?
Yes. BrandSiix can review or help implement the Insight Tag and configure relevant conversion measurement so campaign performance can be connected with website actions.
Do you manage LinkedIn Lead Gen Form campaigns?
Yes. We can build and optimise LinkedIn lead-generation campaigns using native Lead Gen Forms or website-based conversion campaigns depending on the strategy.
Can BrandSiix manage an existing LinkedIn Ads account?
Yes. We can review the current campaign structure, targeting, audiences, creative, bids, budgets, tracking and historical performance before recommending changes.
Can you run LinkedIn campaigns internationally?
Yes. BrandSiix can manage LinkedIn advertising across India, APAC, EMEA, the United States and Middle Eastern markets, depending on your target audience and campaign objectives.
How much should we spend on LinkedIn Ads?
Budget requirements depend on the size and competitiveness of the audience, target geography, campaign objective, expected cost per result and the value of a qualified lead. We recommend budgets based on the opportunity rather than applying one fixed amount to every business.
Is LinkedIn media spend separate from your management fee?
Yes. Advertising spend paid to the platform is separate from the BrandSiix campaign-management fee.
Ready to Improve Your LinkedIn Ads?
Let’s Find the B2B Audience Your Business Should Be Reaching.
Tell us about your target companies, audience, current campaigns and growth objectives. We’ll start with the opportunities that matter most.
01
Book a Call
Choose a Time That Works for You
Book a 30-minute conversation to discuss LinkedIn Ads, ABM, lead generation, tracking and your B2B growth goals.
02
Start the Conversation
Tell Us About Your LinkedIn Ads Goals
Prefer not to schedule immediately? Share your details and we’ll get in touch.
✓ LinkedIn Ads Audit
✓ Account-Based Marketing
✓ Insight Tag & Conversion Tracking
✓ International B2B Campaigns
✓ No Sales Pitch
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